Images aren’t the only aesthetic you can add to your posts. Many people include an image in the very beginning to act as a sort of header image.ģ) Don’t add videos or other multimedia assets to your posts Make sure that 1 of those 8 images is at the top of the post. Including 8 images when you publish on LinkedIn is associated with a greater number of LinkedIn shares, likes, comments, and views. You should have at least one image in your post. Pull up a chair, a taco and let’s jump into the data!ġ) Make your titles between 40 and 49 characters longĤ0-49 character length titles receive the greatest number of post views overall.Ģ) Make your posts on LinkedIn visual! Add 8 images. These posts received on average 42,505 views, 567 comments, and 138,841 likes. That’s why I took it upon myself to analyze ~3,000 of the most successful blog posts on the platform in an attempt garner some insights about what makes a long-form post on LinkedIn successful. There are already a number of posts on OkDork about viral content, effective headlines, and how to create great content that drives traffic.īut so far there hasn’t been a guide to what kind of posts perform best, specifically, on LinkedIn. Therefore, it is imperative to understand what type of content performs best, and how to replicate that magic formula for LinkedIn content success in your subsequent posts. ( Read to the end to access bonus tips for LinkedIn Publishing Posts) This cannot be said about your typical WordPress blog.ĭespite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. Last updated on ApMy Free Marketing newsletter 👀 How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts

Linkedin content marketing